Michelle is currently Vice President of Field Marketing at Kernel.  She has more than 20 years of experience driving strategic growth. She has overseen the development of category specific media sales strategies for a wide range of clients, including businesses in the automotive, retail, healthcare, restaurant, grocery and consumer packaged goods industries. Previously, Michelle was Regional Promotions Director at Time Warner Cable Media where she managed a team of 14 promotions professionals and oversaw promotions programs for more than 20 markets in the Central U.S., including Dallas, Cleveland, Cincinnati, Milwaukee, Kansas City, Columbus, Austin, and San Antonio.


Michelle is a graduate of the University of Texas, Austin, holding a bachelor’s degree in advertising. She also holds a digital certification from the Interactive Advertising Bureau and is a recipient of the Cable Advertising Bureau’s Unsung Hero Award, which recognizes non-salespeople playing instrumental roles in business development. She is passionate about working with new marketers to develop their skills and help them find their voice.


Kernel is a full service creative agency created by Spectrum Reach operating throughout the United States.  A highly skilled team of artists, strategists, and problem solvers work collaboratively to develop insight driven creative for clients across the country.


Continue exploring this site to learn about the other amazing women who will be speaking at the 2020 NEXT Women’s Business Forum, sponsored by SCORE Fort Worth.  Gain new tools to take your business to the NEXT level.  Connect with other women business owners.  Don’t miss DFW’s premier women’s event.  We hope to see you there.

Workshop Leader

Michelle Diedrick